Double Down on the Double Bottom Line

Monumental Sports
Student Price: 
Area of Study: 
North America
ROI, organizational culture, Blue Ocean Strategy
Distributed by the Global Jesuit Case Series

Monumental Sports & Entertainment (MSe) is not just about the game on the court, but also how the organization, its teams, players, owners, and employees give back to foster a double bottom line to benefit the community with shared value. Dana asks, “How can we get more involved in the community?” She wants to tap into the league as well as leveraging the other brands in the MSE portfolio, such as the Wizards, Capitals, and Capitol One Arena.

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