Developing the STRONG Brand

KIND Healthy Snacks
Student Price: 
$11.00 (€9.68)
Area of Study: 
North America
Product Development, Customer Demographics, Customer Conversion, Growth, Innovation, Packaging, Brand Extention
Distributed by the Global Jesuit Case Series
Average rating: 

KIND Healthy Snacks has developed a diverse product portfolio over the last 10 years. The products began with the core nut bars (NUTS & SPICES, FRUIT & NUTS, and the KIND PLUS), and over time, have also expanded to KIND Healthy Grain Bars and KIND Clusters. STRONG & KIND is one of the newest products that have been added to the KIND portfolio. What sets this bar apart from the other products is that the bars are savory and have 10 grams of protein in every bar. Flavors include: Roasted Jalapeño, Thai Sweet Chili, Hickory Smoked, Honey Mustard, and Honey Smoked BBQ.

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