Developing a B2C Strategy
Ronen Ben Joseph, VP of Operations at TAA Apparel, notes there are structural industry shifts and consolidations in apparel retail due to the internet. There is a value migration from large brick-and-mortar retailers to e-commerce enabled by the internet. Consolidation is intensifying because nearly all of e-commerce growth is accruing to Amazon, the dominant internet retailer with massive warehousing and fulfillment operations. This provides challenges for traditional fashion retailers, namely, TAA’s typical clients; but it could be a great opportunity for TAA to launch a new B2C business model to market directly to consumers utilizing the internet, disrupting the competitive advantages of incumbent fashion brand retailers.