Detox or Die: Controversial Social Media Post Plagues Vermont Restaurant Owner
In completing this assignment, students should be able to:
1. Analyze the role of social media in managing a small business
2. Evaluate a reputational crisis
3. Develop an appropriate strategy to respond to a reputational crisis
This decision-based critical incident is designed for use in undergraduate marketing, public relations, or introduction to business courses as an introductory example of the use of social media, public relations, and reputation and crisis management.