Components

Primary File
Part B
Abstract
Abstract

Dell Inc.: Managing Reputation in the Blogosphere

Provenzano, N., Pulscher, S., Rand, C., and O’Rourke, J.S. (Editor)
February 12, 2018
SKU:
BUS-004103
Region: 
North America
Topic: 
Strategy & General Management
Student Price: 
$4.00
After deeming Dell’s customer service unsatisfactory, Jeff Jarvis, a well-known blogger, posted an extremely critical open letter to the company’s CEO. Within a matter of days, Dell had a full-blown crisis on its hands and was forced to reconsider how to deal with emerging technological platforms used by customers to communicate information and opinions. (A) Case, 6 pp. (B) Case, 3 pp. Case #09-02. (2009)