Part A Info
Part B Info
Dell Inc.: Managing Reputation in the Blogosphere
Provenzano, N., Pulscher, S., Rand, C., and O’Rourke, J.S. (Editor)
February 12, 2018
Strategy & General Management
Customer Service, open letter, emerging technological platforms, communicate information, crisis
After deeming Dell’s customer service unsatisfactory, Jeff Jarvis, a well-known blogger, posted an extremely critical open letter to the company’s CEO. Within a matter of days, Dell had a full-blown crisis on its hands and was forced to reconsider how to deal with emerging technological platforms used by customers to communicate information and opinions.