The Definition of Great Content

Spoon University
Student Price: 
Area of Study: 
North America
Content Strategy, social media, digital marketing, Your Message, Understanding the Customer, Industry Trends, Market Research
Distributed by the Global Jesuit Case Series

Developing content is at the core of Spoon’s operations. It drives growth of their user base, which impacts revenue potential from sponsored ads and partner content. As Managing Editor, Spencer Dukoff is faced with defining the process for both selection and creation of quality content, a challenge made more complicated as Spoon’s volunteer contributor network grows.

How should Spoon use their available resources to determine the best type of content to feature on the site and get it into production quickly?

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