Customizing the User Experience

Framebridge
SKU:
RTC-004560
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Growth Rate, Non-Endemic Marketing, Lean Six Sigma, Quantitative
Distributed by the Global Jesuit Case Series

For Susan Tynan, Founder and CEO, the experience of Framebridge’s website is at the core of the service Framebridge provides. She recognizes the importance of balancing the ease and convenience eCommerce generally affords with optional flows customized to different consumer needs for a truly custom experience. As an aspect of service, site functionality is meant to translate into faster and more frequent sales.

Tynan asks, “What site tools and functionalities should Framebridge develop to facilitate growth?”

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