Customer Retention Strategies

ChefXChange
SKU:
RTC-004559
Student Price: 
$11.00 (€9.68)
Area of Study: 
Business
Region: 
North America
Keywords: 
Customer Experience, marketing, Consumer Perception, Conversion, Customer Acquisition, Differentiation, Positioning
Distributed by the Global Jesuit Case Series
Average rating: 
0

One of the company’s challenges is gaining repeat business. When customers use the service, they post favorable reviews. Yet, customers seem to view this only as a special occasion service, rather than as a regular alternative to eating out in a restaurant. ChefXchange will be adding subscriptions and discounts to try to meet this challenge. Besides subscriptions and discounts, what other strategies would you recommend to encourage customers to come back consistently?

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