CSR at Beefsteak: Vegetables, Unleashed to Food Deserts

Beefsteak
SKU:
RTC-004557
Student Price: 
$11.00 (€9.76)
Area of Study: 
Business
Region: 
North America
Keywords: 
Community Outreach, culture, ethics, Food Deserts, marketing, Mission, Social Impact, Triple Bottom Line, Values, New Market, Blue Ocean
Distributed by the Global Jesuit Case Series
Average rating: 
0

The ThinkFoodGroup mission is to change the world through the power of food.  Beefsteak is uniquely positioned to make good on that mission in Food Deserts--communities struggling to afford or even find healthy food options.  This is because Beefsteak mainly serves healthful vegetables, and its base-level price point is competitive in the fast-casual space.  The Beefsteak team would like to capitalize on a corporate social responsibility (CSR) campaign to improve nutrition for people in the local community.  Could Beefsteak help an underserved community, where some of their own staff may live, to make healthier food decisions? 

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