The Cook County Soda Tax: Unintended Consequences of Consumers’ Behavior
In completing this assignment, students should be able to:
1. Critique the unintended consequences of government policies that affect consumer purchase behavior
2. Understand the link between the field of consumer behavior, regulatory policy and creating informed individuals
3. Evaluate high vs. low involvement consumer purchasing habits
4. Evaluate roles in the household decision-making process and subsequent purchase outcomes
This case is most appropriate for government, public policy, principles of economics, and consumer behavior classes. It was tested with upperclassmen in consumer behavior courses.