Primary File Info
Constituent Building to Form a New University and Promote Regional Economic Development
Barbara W. Altman, S. Stephen Vitucci
May 1, 2015
Strategy & General Management
stakeholder management, stakeholder network, coalition building, economic development, task force
Journal of Case Studies
Lieutenant General (LTG) Bob Johnson and the Central Texas University Task Force (CTUTF) were at a crossroads in their sixteen year long struggle to gain approval for a new public university in the Central Texas area. The Task Force had been formed as a result of the need for options beyond community college for the growing population of a seven county area in Central Texas, heavily underserved for public higher education. A broad coalition of stakeholders including business people, representatives of chambers of commerce, local governments, school districts, community colleges and Fort Hood had come together with the mission to promote educational opportunities as a vehicle for economic development in the region. This decision case describes the formation of the CTUTF regional coalition, its persistence despite significant barriers along the way and their most recent impasse at the State legislative level. It challenges students to put themselves in the Task Force leaders’ role to determine how to motivate and mobilize the Task Force and its stakeholders in a renewed effort to attain their goal.