Competing Against Private Label

KIND Healthy Snacks
Student Price: 
Area of Study: 
North America
marketing strategy, Private Label, Competitive Advantage, Competitive Positioning, Competitive Landscape, Competitive Strategies
Distributed by the Global Jesuit Case Series

John Leahy, KIND’s President, spends a lot of time discussing what distinguishes KIND from the competition.  Although he thinks the quality and consistency of their products make them stand out from the rest, he is concerned about barriers to entry when it comes to the nutritious snack food industry.  In this case, John mentions that he’s more concerned about private labeling than he is about some of the bigger players entering the space.

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