Communicating Social Responsibility
To provide valuable insights to restauranteurs, Servy needs a quality user base of secret shoppers. An important aspect of obtaining and retaining these “shoppers” comes from the rewards Servy offers such as partial meal reimbursement, points to put toward gift cards of their choice, and for every evaluation submitted, a meal donation to a local food bank. As a CSR initiative, this donation program has gone unnoticed despite already donating over 1400 meals.
How can Rob Edell raise awareness around Servy’s commitment to a cause and integrate it into the brand?