Chipotle Mexican Grill, Inc.: Managing an Undocumented Workforce
Following Chipotle’s meteoric rise to prominence in the Quick Service Restaurant sector, management now faces a threat to their longstanding brand of “food with integrity.” Executives must decide how to respond to government probes into their hiring of undocumented workers as well as customer protests of those workers being fired.
- To highlight an example of a business conflict between two important stakeholder groups;
- To encourage critical thinking regarding the best course of action to balance the competing interests between these groups;
- To illustrate a situation in which a company must consider taking actions that could jeopardize its carefully crafted image;
- To encourage discussion about the appropriateness of companies taking positions regarding contentious social issues (even if these positions reinforce company values).