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Abstract

Change Management at Mars Publishing House

Jacinto C. Gavino, Edwin J. Portugal, Daisy T. Briones
May 1, 2014
SKU:
BUS-004799
Region: 
North America
Topic: 
Strategy & General Management
Length: 
15 pages
Keywords: 
Project management, change management, management, enterprise resource planning, resource management
Student Price: 
$4.00 (€3.56)
Average rating: 
0
The case is about the challenge presented to Dennis Marasigan, an IT manager of Mars Publishing House. He was given the task to lead and manage a 10-month Enterprise Resource Planning (ERP) implementation project. The company experienced a dip in sales and increase in receivables despite exponential growth in previous years. The ERP system had always been a key to their success. It was critical in sustaining the growth momentum. This case shows how Dennis changed the overall mood of the organization towards a new ERP implementation from resistance and indifference to cooperation.