Primary File
Primary File

Change Management at Mars Publishing House

Jacinto C. Gavino, Edwin J. Portugal, Daisy T. Briones
May 1, 2014
North America
Strategy & General Management
15 pages
Project management, change management, management, enterprise resource planning, resource management
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The case is about the challenge presented to Dennis Marasigan, an IT manager of Mars Publishing House. He was given the task to lead and manage a 10-month Enterprise Resource Planning (ERP) implementation project. The company experienced a dip in sales and increase in receivables despite exponential growth in previous years. The ERP system had always been a key to their success. It was critical in sustaining the growth momentum. This case shows how Dennis changed the overall mood of the organization towards a new ERP implementation from resistance and indifference to cooperation.