Primary File Info
Change Management at Mars Publishing House
Jacinto C. Gavino, Edwin J. Portugal, Daisy T. Briones
May 1, 2014
Strategy & General Management
Project management, change management, management, enterprise resource planning, resource management
Journal of Case Studies
The case is about the challenge presented to Dennis Marasigan, an IT manager of Mars Publishing House. He was given the task to lead and manage a 10-month Enterprise Resource Planning (ERP) implementation project. The company experienced a dip in sales and increase in receivables despite exponential growth in previous years. The ERP system had always been a key to their success. It was critical in sustaining the growth momentum. This case shows how Dennis changed the overall mood of the organization towards a new ERP implementation from resistance and indifference to cooperation.