Carnival Cruise Lines: Wreck of the Costa Concordia
Foster, J., Sorrentino, M.J., Florance, C., and O’Rourke, J. S. (Editor)
February 2, 2018
Strategy & General Management
On Friday, January 13, 2012, around 9:40 p.m. local time, the Costa Concordia, a luxury cruise ship carrying 4,200 passengers, punctured its hull off the coast of Italy. What followed the collision was a chaotic evacuation, irresponsible actions from the ship’s captain, and a lack of communication from the parent company, Carnival, all leading to a public relations disaster. 14 pp. Case # 12-05 (2012).