Primary File Info
Carat USA: An E-mail Gaffe and Reputational Furor
Husack, D., Knoblauch, K., Schwarber, C., and O’Rourke, J.S. (Editor)
February 12, 2018
Strategy & General Management
implementing, Process, restructuring plan, HR, human resource, human resource executive
As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via e-mail. The confidential document included the firm’s messages to employees, clients, vendors and other stakeholders. How can Carat USA recover from the mistake and restore its reputation?