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Abstract
Abstract

Cable News Network: CNN Apologizes to the Chinese People

Doi, T., Morley, P., Munkel, A., and O’Rourke, J. S. (Editor)
February 15, 2018
SKU:
BUS-004126
Region: 
North America
Topic: 
Strategy & General Management, Ethics & Social Justice
Length: 
9 pages
Keywords: 
Social Justice, ethics, statements, negative image, International
Student Price: 
$4.00

On April 9, 2008, Jack Cafferty made comments concerning the United States’ relationship with China. These comments included calling the Chinese “goons and thugs” and labeling Chinese products “junk.” Over the next month and a half, thousands of Chinese Americans organized outside of CNN studios across the U.S. demanding an apology from Cafferty and CNN. CNN responded with silence, clarifying statements, and thin apologies, all of which served to fuel negative opinion and ultimately elevate the story to international headlines.