Business Ethics: Creative Ideation & Client Relationships

RedPeg Marketing
Student Price: 
$11.00 (€9.76)
Area of Study: 
North America
Ethical Decision Making, Ethical Behavior, Client Negotiations, Intellectual Property (IP), Creative Ideation, ethics, value creation
Distributed by the Global Jesuit Case Series
Average rating: 

RedPeg Marketing is an experiential marketing firm based in the DC Metro Area.  They have worked with many blue chip clients, which is a testament to the quality of their work and their ability to deliver results.  Lately, RedPeg has run into an ethical issue with one of their high-value clients.  After RedPeg developed a fully comprehensive proposal based on their experience, resources, creative energy, and knowledge of the market, their client wanted to start a bidding war with competing firms to lower the cost of the campaign.  CEO Brad Nierenberg is having a difficult time conveying to the client that their service encompasses everything from creative ideation to implementation of their campaigns.

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