Business Ethics: Creative Ideation & Client Relationships

RedPeg Marketing
SKU:
RTC-004548
Student Price: 
$11.00
Area of Study: 
Business
Region: 
North America
Keywords: 
Ethical Decision Making, Ethical Behavior, Client Negotiations, Intellectual Property (IP), Creative Ideation, ethics, value creation
Distributed by the Global Jesuit Case Series

RedPeg Marketing is an experiential marketing firm based in the DC Metro Area.  They have worked with many blue chip clients, which is a testament to the quality of their work and their ability to deliver results.  Lately, RedPeg has run into an ethical issue with one of their high-value clients.  After RedPeg developed a fully comprehensive proposal based on their experience, resources, creative energy, and knowledge of the market, their client wanted to start a bidding war with competing firms to lower the cost of the campaign.  CEO Brad Nierenberg is having a difficult time conveying to the client that their service encompasses everything from creative ideation to implementation of their campaigns.

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