Bundling Partner Services to Optimize Customer Lifetime Value

Student Price: 
$11.00 (€9.66)
Area of Study: 
North America
Accounting, Customer Usage Behaviors, Customer Lifetime Value, EdTech, Product Bundling, Product-Market Fit, Quantitative
Distributed by the Global Jesuit Case Series
Average rating: 

After finding significant success in Israel, Spitball has launched in the U.S., with a pilot of 10 universities. The feedback from this small-scale launch has helped to shape the next evolution of Spitball’s product to meet the vastly different needs of students in the U.S. market. Now, Spitball needs a package structure to match, but Eidan Apelbaum, CEO, and Jordan Weiss, COO, also want to be sure that the cost of acquiring new customers is well worth the predicted potential gains from the bundle. How can Spitball best adapt to the needs of this new market and realize the same level of success they did in Israel? 

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