Building a Marketplace to Thrive

Noodle Companies
Student Price: 
$11.00 (€9.83)
Area of Study: 
North America
Content Marketing, strategy, social media, Consumer Engagement, UVP, Transmedia Storytelling, Channel Segmentation, Social Networks, Customer Engagement
Distributed by the Global Jesuit Case Series
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Noodle Markets connects K-12 education buyers with product/service providers. As a marketplace, Noodle’s audience is driven by a need to find innovations in education, solutions to educational problems, and resources to fill gaps in education, and more. CEO Nicole Neal’s biggest challenge is identifying ways to connect with that audience. She has looked at multiple social media sites, but still isn’t sure if any are the right fit.

In what ways should Nicole plan to engage Noodle’s potential market?

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