Building the Beefsteak Brand: Content Marketing Through Social Media

Student Price: 
$11.00 (€9.83)
Area of Study: 
North America
Content Marketing, Measuring Success, ROI, social media, Social Networks, Social Media Platforms, Website, Customer
Distributed by the Global Jesuit Case Series
Average rating: 

Case Focus

Analyzing the Beefsteak brand presence on social media to optimize the campaign and evaluate the ROI of content marketing

Case Introduction

Beefsteak is José Andrés’s first foray into the fast-casual food industry intent to distinguish itself with its focus on vegetables. With such a new concept for ThinkFoodGroup, there are few ways of measuring if the current social media strategy is not only working, but optimal. Based on analysis of Beefsteak’s social media presence, what characterizes the most effective content marketing for the Beefsteak brand and how can Stephanie measure success?


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