Building the Beefsteak Brand: Content Marketing Through Social Media
Analyzing the Beefsteak brand presence on social media to optimize the campaign and evaluate the ROI of content marketing
Beefsteak is José Andrés’s first foray into the fast-casual food industry intent to distinguish itself with its focus on vegetables. With such a new concept for ThinkFoodGroup, there are few ways of measuring if the current social media strategy is not only working, but optimal. Based on analysis of Beefsteak’s social media presence, what characterizes the most effective content marketing for the Beefsteak brand and how can Stephanie measure success?