Brand Consistency & Cohesion

Student Price: 
Area of Study: 
North America
Branding, strategy, Brand Culture, Quantitative, Creative Con, Messaging, Integrated Marketing Communication, Public Relations, Advertising
Distributed by the Global Jesuit Case Series

As CAVA launches new CAVA Grill locations across the United States, the team will need to ensure brand consistency while appealing to broader and more diverse markets. Meg Schiffman, Director of Marketing, has established and disseminated brand standards internally, learning from experience via testing different marketing approaches. To get ahead of stresses brought about by CAVA’s aggressive growth, they will need a broader understanding of the brand’s core appeal so they can articulate it to customer prospects in new regions. How can CAVA make good on its brand promise with every consumer interaction?

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