Brand Activation in DC’s Sports Scene

Monumental Sports
Student Price: 
Area of Study: 
North America
Brand Management, sports marketing, Customer Conversion, social media, UVP, Integrated Marketing Communication Strategy, Creative Concept, Messaging
Distributed by the Global Jesuit Case Series

Brian Gleason knows that once people get into the stadium, they’re going to have a great time; his job is to grab fans’ attention and motivate them to step through the doors in the first place. The challenge is that there’s so much noise inundating consumers as they struggle to improve their lives - brand activation needs to challenge people to realize why an MSE event is just the ticket.

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