Primary File
Primary File

The Boeing Company: The Grounding of the 787 Dreamliner

Carrillo, A., Harville, L., Portilla, D. and O’Rourke, J.S. (Editor)
February 2, 2018
Africa, Europe, Latin & South America, North America
Strategy & General Management, Marketing & Sales
Crisis Management, Customer Communication, Customer Relations, Manufacturing, Reputation Management, Transportation
Student Price: 
On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries. The Lithium-Ion technology used in the 787 aircraft was a new feature used in commercial aircraft as a solution to save weight. Several prior delays had already affected the introduction of the Dreamliner 787, one of the most revolutionary planes to date. Boeing is faced with high demand, costs, and pressure to respond quickly, while responding to both safety concerns and general industry concerns and loss of revenue. 15 pp. (Case #13-01)