Primary File Info
BMW: The Development of Social Media Policy
Grodecki, M., Kearney, J., Sikes, C. and O’Rourke, J.S. (Editor)
February 15, 2018
Strategy & General Management
automotive industry, electro-vehicle, CEO, Public Relations, social media policy
Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy.