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Abstract
Abstract

BMW: The Development of Social Media Policy

Grodecki, M., Kearney, J., Sikes, C. and O’Rourke, J.S. (Editor)
February 15, 2018
SKU:
BUS-004121
Region: 
North America
Topic: 
Strategy & General Management
Length: 
8 pages
Keywords: 
automotive industry, electro-vehicle, CEO, Public Relations, social media policy
Student Price: 
$4.00

Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy.