Blue Ocean Sports Strategy

Monumental Sports
Student Price: 
Area of Study: 
North America
Industry Analysis, Market Analysis, Customer Analysis, strategy, Four Actions Framework, Value Information Framework, Innovative-Growth, Managed-Growth
Distributed by the Global Jesuit Case Series

Based on the presence Monumental Sports & Entertainment (MSE) has in basketball, hockey, and now football and eSports, are there any creative ideas for new offshoots they could develop in a "blue ocean" Strategy? What other customer segments are ignored by this industry, which could be underserved? These are a few of the questions Zach Leonsis considers when attempting to frame a blue ocean strategy. Leonsis wants to evaluate proposals for a blue ocean strategy to find empty market space for a new type of offering related to MSE’s
resources, values, and experience in sports and entertainment.

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