Blue Ocean Sports Strategy
Based on the presence Monumental Sports & Entertainment (MSE) has in basketball, hockey, and now football and eSports, are there any creative ideas for new offshoots they could develop in a "blue ocean" Strategy? What other customer segments are ignored by this industry, which could be underserved? These are a few of the questions Zach Leonsis considers when attempting to frame a blue ocean strategy. Leonsis wants to evaluate proposals for a blue ocean strategy to find empty market space for a new type of offering related to MSE’s
resources, values, and experience in sports and entertainment.