Beyond Traditional Framing: Market Disruption & Expansion

Framebridge
SKU:
RTC-004536
Student Price: 
$11.00 (€9.68)
Area of Study: 
Business
Region: 
North America
Keywords: 
Growth, Market Disruption, Managed-Growth, Innovative-Growth
Distributed by the Global Jesuit Case Series
Average rating: 
0

Framebridge entered the $4–5B custom framing market hoping to disrupt with its eCommerce website and in-house, centralized manufacturing. After launching, Susan Tynan, founder and CEO, realized that Framebridge made custom framing accessible to new audiences—people who would not have custom framed otherwise—growing the opportunity beyond what she first imagined.

How can Tynan estimate the size of the market while still shaping it?

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