Components

Primary File
Abstract
Powerpoint

Best Buy: Addressing Customer Concerns and Privacy Issues

O’Connor, B., Owens, C., Richards, P., and O’Rourke, J.S. (Editor)
February 12, 2018
SKU:
BUS-004101
Region: 
North America
Topic: 
Strategy & General Management
Length: 
14 pages
Keywords: 
lawsuit, tax returns, image, image management, allegation
Student Price: 
$4.00 (€3.63)
Average rating: 
0
This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for $54 million. Campbell states Best Buy lost her laptop - while being serviced for repairs - and tried to cover up its disappearance for more than five months. Additionally, Best Buy failed to address her concerns about identity theft when she acknowledged that years worth of tax returns were still on the missing laptop. The company must now decide how it will manage its image in response to this allegation and devise a communication strategy to further address customer concerns and privacy issues.