Components

Primary File
Abstract

Barneys New York: A Case of “Shop and Frisk”

Cellante, C., Kelly, T., O’Rourke, J. S. (editor)
February 15, 2018
SKU:
BUS-004119
Region: 
North America
Topic: 
Strategy & General Management, Marketing & Sales
Length: 
14 pages
Keywords: 
Brand Management, Conflict Management, customer relations, retail, racist brand
Student Price: 
$4.00 (€3.56)
Average rating: 
0
In late 2013, Barneys New York quickly found itself amidst scandal. Within the span of a few days, Barneys CEO Mark Lee’s attention shifted from ensuring record-breaking holiday sales to a lawsuit, an Attorney General’s investigation, a potential boycott, and his company’s biggest holiday contract hanging in the balance. News media and political activists labeled Barneys a racist brand, and Lee needed to find a way to regain the trust of customers and the public at large.

Add review

Vertical Tabs

Revision information
Provide an explanation of the changes you are making. This will help other authors understand your motivations.