Primary File Info
Barneys New York: A Case of “Shop and Frisk”
Cellante, C., Kelly, T., O’Rourke, J. S. (editor)
February 15, 2018
Strategy & General Management, Marketing & Sales
Brand Management, Conflict Management, customer relations, retail, racist brand
In late 2013, Barneys New York quickly found itself amidst scandal. Within the span of a few days, Barneys CEO Mark Lee’s attention shifted from ensuring record-breaking holiday sales to a lawsuit, an Attorney General’s investigation, a potential boycott, and his company’s biggest holiday contract hanging in the balance. News media and political activists labeled Barneys a racist brand, and Lee needed to find a way to regain the trust of customers and the public at large.