Primary File
Primary File

Apple, Inc.: Transparency in Corporate Statements About the CEO

Kim, P., Lee, J., Lee, S., and O’Rourke, J.S. (Editor)
February 12, 2018
North America
Strategy & General Management
Student Price: 
On January 14, 2009, Apple Inc.’s Steve Jobs announced he was taking a six-month medical leave of absence, just nine days after he reassured the public that he would be continuing as CEO. The media and public feel misled, and investors are wary of Apple’s post-Jobs future. The issue for Apple is whether investors and the public are entitled to more information and, if so, how much? 8 pp. Case #09-04. (2009)