Primary File Info
Apple, Inc.: Transparency in Corporate Statements About the CEO
Kim, P., Lee, J., Lee, S., and O’Rourke, J.S. (Editor)
February 12, 2018
Strategy & General Management
investors, Information, leave of absence, media, public, misled
On January 14, 2009, Apple Inc.’s Steve Jobs announced he was taking a six-month medical leave of absence, just nine days after he reassured the public that he would be continuing as CEO. The media and public feel misled, and investors are wary of Apple’s post-Jobs future. The issue for Apple is whether investors and the public are entitled to more information and, if so, how much?