Primary File Info
Apple Inc.: Data Privacy and a Request from the FBI
Bailey, C., Garland, W., Nitchals, L., O’Rourke, J. S. (editor)
January 17, 2018
Strategy & General Management, Marketing & Sales
Brand Management, corporate culture, crisis management, customer relations, investor relations, privacy, reputation management, workplace culture
In the aftermath of the San Bernardino shooting in December 2015, Apple was required by a federal court order to assist the FBI in unlocking the primary suspect’s iPhone 5c. Apple would need to build a new software program in order to comply with the order, potentially compromising the company’s brand promise regarding the security of customer data. This case examines the importance of customer data privacy to a company’s business model as well as external risk factors related to international politics and terrorism. How can Apple manage the various risks while maintaining the loyalty and trust of its customers?