Primary File
Primary File, Inc.: Big Ideas in a Bruising Workplace

Choi, S., Li, H., O’Rourke, J. S. (editor)
January 22, 2018
North America
Strategy & General Management, Marketing & Sales
Brand Management, Corporate Culture, Employee Relations, Technology, Workplace Culture
Student Price: 
On August 15, 2015, The New York Times published the results of an investigation, entitled “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace.” The article denounced a brutal working culture at Having consistently outperformed its competitors, Amazon is now recognized as the most valuable retailer in the United States, enjoying the biggest market capitalization in its industry. Against the background of Amazon’s impressive business expansion, this case examines the relationship between a growing social discontent toward Amazon and an aggressive corporate culture long favored by the company. 20 pp. Case #16-01. (2016)