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John Chapman, Ursula Dudley Oglesby
November 23, 2020
North America
Marketing & Sales
6 pages
direct selling, Sales Management
Average rating: 

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s job and will analyze the structure of the sales organization, determination of sales policies, selecting, training, motivating and rewarding sales people, establishing sales territories and quotas, and evaluating performance.

Learning Outcomes: 
  1. Describe the role of personal selling in marketing in either small, entrepreneurial organizations or large corporations.
  2. Appraise what it takes to become a leader in direct selling.
  3. Explain the trust - based relationship selling process and how it differs from transactional selling.
  4. Understand the concept of selling strategy with its key elements of customer value and alternative personal selling approaches.
  5. Identify and explain the various components involved in the 5 stage selling process.